It’s called Bélo and it’s the new logo Airbnb has chosen for its rebranding.
Airbnb mission is not just being a house sharing service but a lifestyle brand where people identify themselves through values and a sense of belonging. The Bélo precisely.
In fact the new logo stands for: People, Places, Love and AirBnb.
With this new brand identity Airbnb has highlighted the importance of these four…